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Outdoor advertising is in line with the trend of digital media

Source: Time:2017-06-02 17:47:32 views:

With the rapid development of cities and transportation, outdoor media has become the second largest advertisement in China. The media environment has entered a multi-screen era, traditional outdoor advertising is gradually transformed to digital media. In this transition period, it is extremely important to understand the characteristics and advantages of outdoor media. Better play the advantage of outdoor media through creativity and technology.

What is the outdoor media? Outdoor media (hereinafter referred to as outdoor advertising) refers to the top of the main building and commercial door, outdoor venues such as the road set to release advertisement information medium, the main forms including street signs, neon signs, electronic screen, light boxes, balloon, airship, cars, large inflatable model, in colleges and universities, high-grade residential corridor corridor, etc.

The characteristics of outdoor media: outdoor full-color LED electronic screen is widely used in public places, advertising media, the urban road network, the urban parking lot, railway, subway and other traffic guidance system, highway, etc. With VGA synchronization technology, large screen content is synchronized with CRT. The color is rich, the display way is varied.

What are the outdoor media in terms of communication advantages?

1: high exposure, providing 24-hour communication platform for advertising messages; The non-discontinuity of the information of the outdoor media is a distinctive feature and an advantage that distinguishes it from other media.

2: can comprehensively use the advertisement's size, shape, carrying form, color, three-dimensional and other elements, to create the creative flexibility for the creation of advertising, expressive force. And compared to newspapers, magazines, television, radio and other media, outdoor advertising in the area or volume size, shape, colour is applied operation is the most flexible, restricted media is minimized.

3. The choice of geographical areas is flexible and the environment is highly variable. The advertisement is specific, can penetrate the essence to big and small destination; If the 24-hour exposure is the "natural" advantage of advertising, then the feature of geographic flexibility is his "right place".

4: low price and high cost. The price of advertising on CCTV and the prime-time TV channels is rising every year. The price of advertisement of every big sound newspaper and magazine is more and more high, the price of outdoor advertisement whether make or medium cost is relatively cheap much.

5: have unlimited reach capability, wide release scope, can produce more complex contact frequency. According to the consumer media habits survey data provided by CMMS, the results show that the arrival rate of outdoor media is second only to TV media.

6: it is easy to reflect social welfare and human nature care, and has a strong subsidiary role of a strong service society. The first function of advertising is to convey advertising information, but good advertising can also contribute to society at the same time, caring society, and beautify the environment, promote healthy and positive social culture, guide the social consciousness.

Nowadays, outdoor media and urban environmental image are also closely related. After the introduction of new advertising law, there are also ways to regulate outdoor advertising media. It is not only the cities, but also the demand for outdoor advertising is getting higher and higher. The advertising quality of outdoor advertising media will also change with the development of the city.

Source: prospective industry research institute


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